Some music providers are able to offer low-cost options because they operate on a massive scale. It’s also just good karma! Large-scale providers Plus, if you care about musicians, songwriters, producers, and others in the music industry – and we hope you do – it’s important to pay the right licensing fees to use streaming playlists. This type of service licenses music for individual end-users, not for hotels, bars, cafes, restaurants, and other hospitality businesses. The reality is that even if rights organizations’ fees are paid, businesses cannot legally use these streaming services in a commercial setting. Unfortunately, this is illegal and businesses have been fined thousands of dollars for going this route. We understand– it’s easy, the platforms are familiar, and all your playlists are already there. In reality, many businesses use Spotify, Pandora, YouTube or other B2C streaming services to meet their background music needs. In this article we will explore the many services available, from small DIY providers all the way to custom music creators, so you can find the type of service you’d like to partner with to help your hospitality space create a dynamic sonic identity.
There are a number of options for hospitality businesses looking to develop their background music strategy. With the right approach, great music curation can elevate spaces and moods, generate feelings of community and atmosphere, and create a more enriching guest and brand experience. When is background music more than just background? Studies have shown that a unique, custom music programming provides countless benefits for both retail and hospitality brands, including increased sales and a boost in brand recognition and loyalty.
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